5 Ways To Improve Your Reservations on AirBNB

Every property manager wants to boast high occupancy rates across their listings. On Airbnb, there are five critical steps for you to take if you want more bookings!

1. Use professional photos

Your pictures, and even more importantly, your first picture, is the first introduction potential guests have to your property! Is the quality of your photos up to par? Are they on the same level as a hotel? If not, you might want to invest in hiring a professional photographer. It will help attract reservations for your property and show off its best features.


2. Write intriguing headlines that will capture the interest of your ideal guest

When marketing a short-term rental, it is important to know your target audience and how you can benefit them. If you have had guests in the past, review why they chose to stay with you. Then say something that will appeal to their specific needs when describing your accommodations and location on social media or online listings. For instance, if many of your guests are professionals, emphasizing dedicated workspaces in your home or being close to the business districts may make those potential renters more inclined to choose yours over another’s listing.


3. Turn on Instant Booking

Property managers who turn on Instant Book receive significantly higher reservation numbers. While some may be nervous about using the instant booking feature, short-term rental sites reward listings that have this feature turned on by improving their ranking in the search algorithm. It also allows you to capture a potential client right away rather than having them leave your page and choose a different property instead.


4. Price your unit competitively

The most important thing you should do to optimize your Airbnb listings is set competitive rates. To price accurately, we recommend using dynamic pricing software that analyzes competitors’ rates, day of the week, local events, and many other variables to adjust your prices accordingly.


5. Improve your Airbnb search rank

Ranking is based on several factors, such as how many stars you have and the length of time since your last booking. The higher your ranking, the more views, and bookings you’ll get. To maximize these things and improve your ranking, make sure to fully understand what criteria are taken into account when rating users’ rankings and follow our tips. Airbnb has a post on this exact topic. Check it out here.

Hopefully, you already have some of these things on the list and are just looking for more ways to improve. If not, start planning on adopting each one over the next few months so that progress begins as soon as possible!